Marketing Preparation in Job Search

Preparation is perhaps the most important element of any successful job search. The strength of your preparation will carry you through the entire job search process. Preparation includes:
•determination of your strengths and weaknesses;
•evaluation of your job and career interests;
•establishment of a career track/path;
•analysis of geographic areas of interest;
•develop a list of potential employers;
•research on companies of interest;
•using key marketing tools to position yourself on the job market;
•networking with anyone who might be able to provide you with job leads.
The best places to do your marketing preparation? The Web, your college’s career service/placement office, and/or your local library. Interested in the best career books? Then check out: Quintessential Careers: Job and Career Bookstore.
Not too sure about your career path or major? Then visit Career Assessments, where you’ll find some great resources for learning more about yourself and your interests.
How ready are you for the job search? Take our Marketability Test to see if you’re as prepared for the as you think you are.
Research is a key component of the preparation phase of the Domino Effect. Check out our Guide to Researching Companies for resources on and off the Web. For company-specific career information, go directly to the source by using The Quintessential Directory of Company Career Centers.
[For Stetson students, we advise you to get to the Career Placement Office as early in your Stetson years as possible. The duPont-Ball Library also has lots of career resources available for your use.]
Finally, preparation also includes building your network
of contacts. For more information about networking, including tips on how to build and use your network, visit Networking Your Way to a New Job.

Quoted from Katharine Hansen and Randall S. Hansen, Ph.D.